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Designing and testing the concept platform of SEND - the brand new service that allows citizens and Public Administrations to digitally receive and manage documents with legal value.

SEND: the new government service for legal notices

Analysing the customer journey of Lavazza A Modo Mio to envision new service opportunities that could improve and expand customer acquisition and loyalty.

New experiences and service models for coffee lovers

Imagining a new service experience to offer a BNPL solution to companies. 

Rethinking B2B payments for Italian SMEs

Discovering and mapping emerging behavioural patterns of the 60+ population with Amplifon and Publicis Sapient

From ageing to agency: service opportunities for health tracking

Discovering people's attitudes towards travel planning to reimagine Alidays service strategy

The new roles of agencies in the travel ecosystem

Designing a safe sharing process for data management while spreading awareness on how to manage sensitive information

Enhancing data responsibility in the humanitarian sector

An explorative behavioural research with GenZ to inspire new features and services for Samsung smartphones' camera

Single take: from user research to product implementation

Testing and co-designing a new experience for urban riders, commuters and bikers. 

A co-design journey for Narvalo connected mask

Supporting the Italian government delivering a reference service, content and visual template for the web presence of all Italian municipalities.

A new model for the website of Italian municipalities

A tactical approach to improve the user experience of an energy provider

Accendi Luce e Gas UX redesign

Designing a set of tools and guidelines to encourage public administrations adopt a citizen-centered approach.

A design kit for public services

Supporting the evolution of the eSports community with dedicated products and services

From gamers to athletes

Bringing user research into the design of digital services for the public sector. 

Improving Public Services

Exploring how Italians think of cars and transport

The Future of Mobility

Improving safety in working sites with advanced product-service systems.

Smart Safety Solutions

A behavioural study to identify engagement opportunities with Mozilla

Understanding the Conscious Chooser

Mapping Italian personas in the makeup and self-care industry